![]() ![]() The camp’s “most quintessential” event, according to its F.A.Q. In 2013, Adam Tichauer founded Camp No Counselors, a summer camp for adults, in upstate New York it has since expanded to Chicago, Nashville, and Los Angeles, and this year’s sessions are nearly sold out, at up to five hundred and seventy-five dollars per weekend. Following a near-death experience, Fidget Wigglesworth (birth name: Levi Felix), then the vice-president of a successful dot-com, turned off his phone and went backpacking for two and a half years with his partner, Brooke Dean when they returned, in 2012, they founded Camp Grounded, a “Digital Detox” experience for which campers relinquish their electronic devices and engage instead in stargazing and sing-alongs. Summer camps for adults, for example, have also gone from curiosity to viable enterprise. This “Peter Pan market” has roots in publishing, beyond coloring books (the growth in sales of children’s and young-adult books to much older readers has been well documented), but it is far from confined to that arena. But it is also part of a larger and more pervasive fashion among adults for childhood objects and experiences. The trend has been fuelled to some degree by social media-colorists post their elaborate creations on Facebook and Pinterest, garnering fans and offering pro tips on things like Prismacolor versus gel pens, or how to make that tricky owl in the corner pop-and by marketing that associates them with such therapeutic ends as anxiety- and stress-reduction. Just can’t keep them in print fast enough,” Lesley O’Mara, the managing director of British publishers Michael O’Mara Books, wrote to me about their own adult-coloring-books catalogue. We are on our fifteenth reprint of some of our titles. “We’ve never seen a phenomenon like it in our thirty years of publishing. ![]() “The artwork itself is sophisticated––not like a car or a bunny with a bow in its hair.”Ĭoloring books for adults have been around for decades, but Basford’s success-combined with that of the French publisher Hachette Pratique’s “Art-thérapie: 100 coloriages anti-stress” (2012), which has sold more than three and a half million copies worldwide, and Dover Publishing’s “Creative Haven” line for “experienced colorists,” which launched in 2012 and sold four hundred thousand copies this May alone-has helped to create a massive new industry category. “If someone saw you coloring in one of my books, they wouldn’t give you a weird look, because it’s the same kind of artwork you would see on a champagne bottle,” Basford told me. Since the book’s release, in 2013, it has sold about two million copies worldwide for a time earlier this year, “Secret Garden” and a follow-up, “Enchanted Forest: An Inky Quest and Coloring Book,” were the two best-selling books on Amazon. ![]() The publishers were convinced, and ultimately ordered an initial print run for “Secret Garden: An Inky Treasure Hunt and Coloring Book” of thirteen thousand copies. For years, she told her publishers, her clients had loved to color in her black-and-white patterns. Basford suggested instead that she draw one for adults. In 2011, the British publishing house Laurence King asked Johanna Basford, a Scottish artist and commercial illustrator specializing in hand-drawn black-and-white patterns for wine labels and perfume vials, to draw a children’s coloring book. ![]()
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